Susanne Röber

🌎 StreetView + AI for virtual location scouting!  🎨 Google-Street View fed into krea.ai using screen2image is a powerful tool to generate new locations and environments. Excellent experiments by Martin Nebelong The world is liquid 💧 #genai #streetview #ai #googlemaps

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Did you know? The production of a single AI model can emit up to 284,000 kg of CO2, equivalent to the annual emissions of 60 cars. As we navigate the complexities of the Anthropocene era, two dominant forces are shaping our world: climate change and artificial intelligence. On one hand, AI can be a powerful ally in the fight against climate change. By analyzing vast amounts of environmental data, AI algorithms can: 1️⃣ Optimize energy consumption 2️⃣ Predict and prevent natural disasters 3️⃣ Develop sustainable infrastructure On the other hand, AI can also exacerbate climate change if not developed and deployed responsibly. Consider the following risks: 1️⃣ Training and operating AI systems require significant amounts of energy, which can lead to increased greenhouse gas emissions if powered by fossil fuels. 2️⃣ The production of AI-related hardware, can drive the extraction of rare earth minerals and other resources, contributing to environmental degradation. 3️⃣ Unintended consequences such as optimizing supply chains in ways that increase carbon emissions or promoting consumer behaviors that contribute to waste and pollution. 🤔 Reflect on this: 1️⃣ How can we ensure that AI systems are designed and deployed in ways that prioritize environmental sustainability? 2️⃣ What are the potential trade-offs between using AI to mitigate climate change and addressing the environmental impacts of AI itself? 3️⃣ How can we develop AI systems that not only optimize energy consumption but also promote behavioral changes that support sustainable lifestyles? 💡 Tips for Harnessing AI in the Fight Against Climate Change: 👉 Encourage developers to design AI algorithms that minimize energy consumption, reduce waste, and promote sustainable practices. 👉 Power AI systems with renewable energy sources, such as solar or wind power, to minimize greenhouse gas emissions. 👉 Bring together experts from AI, environmental science, and social sciences to develop holistic solutions that address the complex relationships between AI, climate change, and human behavior. 🚀 Try These Mindset Shifts: ✅ From "AI is a silver bullet for climate change" to "AI is a tool that requires careful consideration and responsible deployment" ✅ From "Climate change is someone else's problem" to "Climate change is a collective challenge that requires collaborative solutions" ✅ From "Technology will save us" to "Technology is a means to an end; human values and choices will ultimately determine our success in addressing climate change" By acknowledging both the benefits and risks of AI in the context of climate change, we can work towards developing sustainable solutions that prioritize the well-being of both people and the planet. 🌍🌱 Centre for Science and Environment, New Delhi #AI #climatexhange #sustainability #thoughtleadership #thethoughtleaderway

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Open AI just releised to the public Sora, their model for video generation from prompt. All the videos bellow are created in exactly such way. The potential influence on all creative industries could be huge. Looking forward to see all the use cases. More: Sora.com

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There are so, so many AI image generation platforms flooding the market. While working on this fake album cover, I learned about an interesting AI image enhancement tool — krea.ai. It takes your images and adds more details. In this case, Krea added much more detail to the equipment. Wombo Dream did great with Spock, but slacked on the equipment details. For as low as $8.00/month, you can amp up your images to a more polished look. But you can try Krea out for free until your complimentary credits run out. Fascinating. 🙂 #FunWithPhil

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Running ads without: → Appropriate bidding → Targeted audience → Defined objective → Quality creatives → Sales funnel Will only make you burn your money. You need to define all these things appropriately to understand your campaign better and make the most of it. P.S.: What mistake did you make in your previous campaigns? #ceo #munich #founder #realestate #architects #interior

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𝐈𝐭𝐬 𝐍𝐨𝐭 𝐒𝐨 𝐌𝐮𝐜𝐡 𝐀𝐛𝐨𝐮𝐭 𝐓𝐡𝐞 𝐀𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐄𝐜𝐨𝐧𝐨𝐦𝐲... 𝐁𝐮𝐭 𝐑𝐚𝐭𝐡𝐞𝐫 𝐓𝐡𝐞 𝐓𝐫𝐮𝐬𝐭 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 𝐓𝐡𝐚𝐭 𝐁𝐫𝐚𝐧𝐝𝐬 𝐍𝐞𝐞𝐝 𝐓𝐨 𝐅𝐨𝐜𝐮𝐬 𝐎𝐧 The "trust economy" is a better metric to focus on than the "attention economy" in online shopping. Why? Because it focuses on building long-term relationships and reliability rather than quick, attention-grabbing tactics. Let me break it down a little further - 🤝 Trust builds loyalty: In the trust economy, brands aim to foster strong customer relationships by being transparent and consistent. When customers feel they can rely on a brand, they come back repeatedly, which leads to higher customer retention and lifetime value. The attention economy, by contrast, often sacrifices loyalty for quick sales and flashy ads. 📈 Quality over quantity: The trust economy prioritizes quality content, honest reviews, and meaningful engagement. Brands aren't just competing for clicks, but rather for credibility. This creates a more sustainable business model. The attention economy often prioritises grabbing as many eyeballs as possible, sometimes at the expense of the customer experience. 🔒 Trust reduces decision fatigue: Online shoppers are overwhelmed by choices. When they trust a brand, they feel less stressed about decision-making because they believe in the product's authenticity. In the attention economy... Constant bombardment with ads and promotions can lead to confusion and mistrust, making the shopping experience more frustrating. It's important to acquire the right type of attention. Focus on building trust throughout your brand. From ads, to social media accounts... website and post purchase experience. Hoped this helps 🙏 #branding #trusteconomy #attentioneconomy #Facebookadscasetudy #ecomcasestudy #ecommercecasestudy #DTCcasestudy #facebookads #roas #advertisingroi #facebookadvertising #facebookecom #ecommercemarketing #ecom #ecommercetips #ecommercegrowth #ecommerceinsights #referralmarketing #referafriend #shopifyplus #shopify #shopifytips #growthmarketing #growyourbusiness #increasesales #growmybusiness #googleadstips #googleads #emailmarketing #dtc #directtoconsumer #cpg #socialmedia #contentcreators #ugc #usergeneratedcontent #digitalmarketing #adcreative #adhooks #UPS #business #offers #customerintel #creativeadprocess

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A useful GenAI stack to create inside your company + 5 great use cases to help prepare your business for the autonomous future. 𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗚𝗲𝗻𝗔𝗜 𝗺𝗲𝗮𝗻 𝗶𝗻 𝘁𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘄𝗼𝗿𝗹𝗱? 📄 Automated report generation: AI could analyze company data and automatically produce customized reports, saving time for employees and providing consistent insights. 👩‍💼 Customer service chatbots: An AI-powered chatbot could handle routine customer inquiries, reducing the workload on human agents and providing 24/7 support. 👨‍💻 Code assistance and bug detection: For software companies, an AI tool could help developers write code faster, suggest optimizations, and identify potential bugs early in the development process. 📣 Personalised marketing content creation: AI could generate tailored marketing copy, email campaigns, and social media posts based on customer data and company guidelines. 🏭 Supply chain optimization: An AI system could analyze historical data, market trends, and real-time information to optimize inventory levels, predict demand, and suggest more efficient supply chain strategies. Remember, that with the latest AI tools your business could leverage lightning-fast data analysis, natural language processing, and pattern recognition to improve efficiency and decision-making across various business functions. ⚡ The connection point between business + decisions + AI = Augmented Facilitator who can bridge the ideas and concerns with your team into viable and useful business solutions. 🤖 🤓 ----------------------------------------------------------------------------- Follow me for an honest, pragmatic, and often humorous take on technology, strategy innovation workshops, and AI-enhanced facilitation. Hit the 🔔 on my profile to never miss a new post! #StrategyInnovation #AIFacilitation #TechInsights #WorkshopDesign #DigitalTransformation

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𝗔𝗿𝗲 𝗬𝗼𝘂 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗧𝗮𝗸𝗲 𝗙𝘂𝗹𝗹 𝗔𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 𝗼𝗳 𝗬𝗼𝘂𝗿 𝗙𝗶𝗿𝘀𝘁-𝗣𝗮𝗿𝘁𝘆 𝗗𝗮𝘁𝗮? In the digital age, data is king. But not all data is created equal. First-party data, the information you collect directly from your audience, is a goldmine for insights and personalization. Here’s how to make the most of it: 𝗚𝗮𝘁𝗵𝗲𝗿𝗶𝗻𝗴 𝗗𝗮𝘁𝗮: Start by collecting data with clear consent and transparency. Use every touchpoint – from website visits to customer feedback – as an opportunity to gather valuable insights. 𝗣𝗿𝗲𝗽𝗮𝗿𝗶𝗻𝗴 𝗗𝗮𝘁𝗮: Ensure your data is clean and organized. Remove duplicates, correct errors, and format data consistently. This will make it easier to analyze and gain accurate insights. 𝗨𝘁𝗶𝗹𝗶𝘇𝗶𝗻𝗴 𝗗𝗮𝘁𝗮: Leverage this data to personalize experiences and communications. Tailor your marketing efforts to match customer preferences and behaviors, leading to higher engagement and conversion rates. 𝗔𝗻𝗮𝗹𝘆𝘇𝗶𝗻𝗴 𝗗𝗮𝘁𝗮: Finally, analyze your data to understand trends and patterns. Use these insights to refine your strategy, improve customer experiences, and drive business growth. Remember, first-party data is a strategic asset. These don't need to be done separately; using tools such as fusedeck® allows you to collect and act upon first-party data in real time! Use it and other first-party data tools to build trust and deliver value to your customers. Looking to better utilize your first-party data? Ping me a message! 𝗛𝗲𝗿𝗲 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗳𝗶𝗻𝗱 𝗺𝗼𝗿𝗲 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗶𝘂𝗻𝗱𝗳 𝗔𝗴𝗲𝗻𝗰𝘆 𝗚𝗿𝗼𝘂𝗽: iundf Marketing Technology Inhalt und Form Werbeagentur iundf Dewave iundf Media

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A conversation with Anne Frank: Testing the future of AI Agents ElevenLabs, an AI Audio Platform, recently launched a service that allows you to easily create your own conversational AI agent. To test the platform, I decided to create a digital persona of a well-known person: Anne Frank. What would it be like to have the chance to have a conversation with her? Here’s how I set up this experiment: - Voice Selection: Used a default voice from the platform (with the option to create custom voices). - AI Model: Leveraged ChatGPT 4o as the language model, though many other LLMs are available. -Knowledge Base: Uploaded Anne Frank’s famous diary in PDF along with several URLs from the Anne Frank Knowledge Base provided by annefrank.org. -Role Definition: Designed Anne Frank as a 15-year-old Jewish girl from 1945, defining her tone and guardrails via prompts. In the demo video attached, you’ll see me ask Anne a range of questions, from general ones about her parents to unique ones, like an anecdote about sending her cat to the vet. To test the system's guardrails, I even asked out-of-context questions, like her opinion on Elon Musk. I was very impressed with the result, highlighting the potential of this tech for educational purposes, interactive historical learning, and more. Try it yourself here (https://lnkd.in/e3CYV92R) and let me know how your experience taking to Anna goes! Beyond education, the applications for businesses are immense: think customer support agents, scheduling assistants, or outbound sales representatives. What innovative applications do you see for this technology?

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How not to think about AI: ❌“How can we use ChatGPT in our business, in our processes or workflows?” How to think about AI: ✅ “What problems do we have in our processes that need to be solved, systemized, or automated?” Big difference. This mindset shift can lead to more meaningful and effective implementations of AI. Why does this matter? More about it in the video. 🎥

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Is brand strategy bullsh*t? That's the question me and my buddy Austin Franke 🥊 try answering in the latest podcast episode. My thoughts? It depends on who's using it and to what result: 💩 When it leads to undistinctive brand identities, which is the opposite of what branding should be about, it's bullsh*t. 🚀 When it helps brand owners make the right choices and execute them in a way that helps them build a strong, memorable, and distinctive brand, it's highly valuable. 🎧 You can listen to the episode on your favorite platform (Spotify, Apple podcasts or Youtube) or via the link in the comments.

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𝗪𝗲’𝘃𝗲 𝘀𝗲𝗲𝗻 𝗦𝗮𝗮𝗦 𝘀𝘁𝗮𝗿𝘁𝘂𝗽𝘀 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝘁𝗵𝗲𝗶𝗿 𝘃𝗮𝗹𝘂𝗮𝘁𝗶𝗼𝗻 𝗯𝘆 𝟯𝟬% 𝗷𝘂𝘀𝘁 𝗯𝘆 𝗿𝗲𝗳𝗶𝗻𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. Are you ready to see similar results? It’s time to move beyond surface-level content and dive deep into what your market really needs. Here’s the blueprint to make it happen, based on the framework and insights provided by Alexander Estner and Matteo Tittarelli. 1️⃣ Step 1: Map your audience's awareness stage ● Outcome-Aware: Start with educational content - glossaries, and step-by-step guides - that highlight how your SaaS addresses the core problems of your customers. ● Use Case Aware: Showcase your product with detailed use case templates to demonstrate its practical application. 2️⃣ Step 2: Tailor content to market maturity ● New market: Establish authority with ultimate guides and educational content that introduce your SaaS as the go-to solution for emerging needs. ● Emerging market: Differentiate your offering with in-depth competitor analyses and case studies that clearly highlight your unique value proposition. ● Mature market: Build trust and drive decisions with detailed buying guides and checklists that help customers make informed choices. 3️⃣ Step 3: Implement high-impact content programs ● Educational programs: Create a series that educates and nurtures your audience through the buyer’s journey. Use data-backed insights and industry-specific case studies to establish authority. ● Conversion programs: Focus on bottom-funnel content like templates, how-tos, and actionable guides that prompt immediate decisions and accelerate your sales cycle. Don’t let your content strategy be the reason your startup stalls. I help startups identify and accelerate their unique marketing advantages to gain a competitive edge. Explore how we can work together: https://t2m.io/kZPLfoJU #marketing #startups #entrepreneurship #founders #SaaS #contentmarketing 

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AI is profoundly changing the #news industry. Our analysts Carlo Prato and Sarah Cool-Fergus have made a comprehensive overview of the various applications that are live today. #genai #ai #newsroom #news #cases

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The Future of of MediaAI Agents with RetailX - Nov 28 This whole new field of #MediaAI driven by next wave of Agentic AI innovation is slowly taking shape. Since #GUI was adopted with original innovation from #Xerox #PARC and discovered by #SteveJobs in 1979, it powered the whole new user experience of #WYSIWYG (What You See is What You Get). With AI Agents, here comes #WYSIWYG 2.0 with (What You Say is What You Get) with the #AUI (Agentic User Interface). Organised by RETAILX (Previous KiwiAR) - Retail Media Technology with the following theme: "AI Agents - Transforming digital media with [What You Say is What You Get]" I look forward to moderate this panel session on: "The Future of MediaAI Agents Driving Innovation and Strategy" with the distinguished speakers below: (1) Kenneth Tan, Founder of BeLive Technology (2) Gavin Chua (蔡恒彧）, Vice Chair of SGTech (3) Prof Xiaofan Li, Assistant Professor of National University of Singapore (4) Bruce Yang, co-founder of RETAILX (Previous KiwiAR) - Retail Media Technology, I am actually super curious on this and look forward to gain more insights from them. #ai #artificialintelligence #aiforhumanity #sustainableai #sustainableaiforhumanity #agenticai #aiagents

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